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Keith Brown in 100% Wizard. Photo by Brianne Jang.

Fringe 2025 Review: 100% Wizard

By Brian Carroll on June 13, 2025

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Created by Keith Brown
Produced by Picaro Enterprises, London, ON
Review by Brian Carroll
60 mins / PG / Comedy, Solo, Family, Magic, Storytelling

Reviewing a Keith Brown show is a balancing act. How does a reviewer reveal enough about Brown’s illusions to attract an audience while not giving away spoilers? With this show in particular, there is so much new material. I don’t want to chance giving anything away.

Keith Brown is a long-standing performer. He has toured for 11 years. This is his 55th Fringe Festival. He has appeared at multiple Ottawa Fringe Festivals. Even he isn’t sure how many.

Keith Brown in 10% Wizard. Photo provided.

There is only one trick I’ve seen him do previously. But even then, he performs it in a way I haven’t seen him do. Even a hint might spoil the audience experience.

What’s the best trick in Brown’s 100% Wizard show? Is it the card tricks? Is it the mind-reading? Is it the feats of memory? Is it the (plentiful but strictly voluntary) audience participation?

Keith Brown in 100% Wizard. Photo by Brianne Jang.

I know what my favourite is: the smiles and sense of wonder that Keith Brown puts on the faces of the audience. Well worth the price of admission and the 55 precious minutes of your time.

In these stressful times, don’t you deserve to have a show put a smile on your face?

Thank you, Mr. Brown!


100% Wizard is playing at ODD Box from June 12–22. Tickets are $14 plus service fees at the Fringe box office (3rd floor, Arts Court, 2 Daly Avenue), and at the three satellite box offices (LabO in the Ottawa Art Gallery, Fringe Courtyard, 67 Nicholas St and La Nouvelle Scène). Five and ten Show Passes are also available. Visit the Ottawa Fringe Festival’s website for the show’s schedule and check out their online schedule here.

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