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Image: Nicole Arrage (YouTube)

Video of the Week: “Upside Down” by Nicole Arrage

By Apartment613 on June 17, 2021

“Upside Down” is singer-songwriter Nicole Arrage’s first self-produced and independent project. She’s an emerging artist from Gatineau, although has one foot firmly in Montréal from attending music schools for jazz voice and composition, studying with Canadian jazz greats Ranee Lee and Marianne Trudel. There, she’s best known for her roles in several musicals, and this debut single is just her newest musical direction.

In this new clip, directed by filmmaker Guy Ettlin, the theme of “one’s journey to self-love and acceptance” is explored through three different versions of a person, playing with gravity and time. “Each scene contains plant-inspired visuals that demonstrate every character’s challenge, progress, vulnerability or confidence,” says Nicole Arrage in an email exchange.

Nicole is an artist who dazzles us with her musical ability and creative aura. She says she draws influences from nu funk and neo soul artists like Dua Lipa, Zedd, Tom Misch and Jacob Collier, which shows. Nicole’s songwriting showcases remarkable vocal versatility and rich harmonies. The “Upside Down” song arrangement creates a vibe that is definitely pop, yet it’s filled with complexity and *moments* that reward repeat listening.

Subscribe to Nicole Arrage on YouTube. Watch “Upside Down” in the player below.