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Take a look: The Victoire Project

By Ashley on July 11, 2013

If you’ve seen our Style File posts, you’ll know Ottawa’s got swagger. Two of the lovely ladies we’ve got to thank for it are Katie Frappier and Regine Paquette: fashionistas, besties, and successful local business women. This delightfully dressed duo is responsible for the carefully curated and much loved Victoire Boutique.

The girls clearly have great style, but what really sets Victoire apart is their philosophy. The pieces you find are timeless and well-made, because Frappier & Paquette are  “smitten with Canadian design.” Victoire features designers from all across the great white north. Some have shown on many a fashion week runway, others sew gorgeous pieces in their Hottawa bedroom studios. Victoire takes #SupportLocal to heart, and they’ve gone a step further with The Victoire Project.

Kat Kosk. Photo by Andrew Szeto.

Kat Kosk. Photo by Andrew Szeto.

At first glance, it looks like many a look book: attractive girls wearing fashionable clothes in well designed spaces. It’s much, much more than that, though. First off, it is a collaborative project with photographer Andrew Szeto, founder of Maru the circle brand. Szeto uses Maru to promote local talents, so it’s really a match made in heaven. Secondly, the project shows off many of the amazing Canadian designers that Victoire carries: Birds of North America, Ève Gravel, Ursa Minor, Valérie Dumaine. Good photos of nice clothes. Great.

Lori Wojcik from Town. Photo by Andrew Szeto.

Lori Wojcik from Town. Photo by Andrew Szeto.

Here’s the thing that really makes the Victoire Project special: the models. Not up-and-comers to the catwalk, but other fierce local businesswomen! Frappier & Paquette reached out to lovely local business ladies that they admire. Each of the business-and-beauty savvy ladies were photographed by Szeto on location in their own digs to showcase what they bring to the table. Quite literally in the case of Lori Wojcik (town), Jen Wall (Supply & Demand), Mandi Lunan (Auntie Loo’s), Briana Kim (Café My House), and figuratively in the case of Kat Kosk (Blumenstudio), Sophie Beaudoin & Renee Morra (Viens Avec Moi), Erin Wright (Magpie Jewellery), and Amanda Beaubien (Amanda May Lingerie). You might think some of those businesses are competition, but Frappier & Paquette see them as comrades. This is true #supportlocal.

Jenn Wall. Photo by Andrew Szeto.

Jenn Wall. Photo by Andrew Szeto.

To view the look book, click here.

This year, Victoire is celebrating its 7th year in business. As part of the celebration, the shop is starting its summer sale today at both its locations (246 Dalhousie St & 1282 Unit B Wellington St. West). In classic Victoire fashion, they’re also having a giant kegger at the end of the month. Details to come on that one.

More of Andrew’s work can be seen at szetoszetophoto.com.