When Andrew Bassett, co-founder of Little Victories Coffee, met with apt613 in January he apologized for arriving a little late. He had worked 7am—7pm cupping coffee at the shop in Hintonburg and was now taking a break from his overnight shift designing and building the new Bank St. location. “We don’t consider ourselves to be very entrepreneurial, but we are extremely driven risk takers” he explained.
That’s very much the attitude that he and Jeremie Thompson have applied towards the Little Victories brand. With over ten thousand hours of experience roasting and cupping coffee, they identified a shift in other cities like Toronto, Vancouver, and Montreal and thought “If somebody is going affect change in Ottawa, why can’t it be us?” In 2016, the two founders began by buying time at a local roastery in Quebec and filled their first orders through Morning Owl Bank, and Rochester locations. This paved the way for other distributors like Little Jo Berry’s and Red Door Provisions, and eventually a pop-up shop, before resulting in a permanent space they share with Cyclelogik today. All of these small steps, part of their mission to elevate coffee culture one change-your-life batch at a time, is where Little Victories gets its name.
Now two years into their business, Little Victories Coffee has opened up its flagship store in the Glebe, replacing The French Baker, at 801 Bank St. The freshly painted off-black storefront opens up to a bright, simple, and classic interior. The high, embossed tin ceiling and white hexagon tile floors are tied in elegantly by the 52-foot floral wallpaper, courtesy of their Wellington St. neighbours Uproar Interiors. Maple benches, tables, and eight stools provided by Ottawa City Woodshop complete the café’s use of natural tones.
Don’t be fooled by the focus on design here, this place is as coffee-centric as they come. Sitting atop the marble countertop are two Slayer machines equipped with an espresso tailored for milk blends and another dedicated to black. Behind them is the fully customizable pegboard set up to accommodate a seasonal rotation of hyper light roasts — a clear symbol of their intention to put Ottawa on the map for third wave coffee.
The industry is such a vast one, so we’re still constantly learning, and always looking for something new and different. It’s boring if you always do the same thing, and bring in the same coffee all the time.
Convinced that a commitment to quality products and a willingness to try new things are what set them apart, Little Victories is set on giving clients as many opportunities as possible to try complex, sweet, floral, and vastly different coffees. It may not be what you’re used to, but it’s an experience you’ll be proud to share.
Little Victories Coffee’s location in the Glebe is 801 Bank St. (between Third and Fourth Ave). It is open 7am—7pm Monday to Friday, and 8am—6pm on weekends. Now if this article was your cup of…tea?…try following us on Instagram where we spill all the beans!