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Malorie Bertrand & EF Magazine put a spotlight on sustainable fashion

By Adria May on November 18, 2013

Ottawa’s Malorie Bertrand has a passion for eco fashion. Her friends at Second Grace Vintage  describe her as “gracious, articulate and cute as a button.” These things are all true and she has been a tireless advocate in promoting environmentally friendly and sustainable fashion through her blog EF Magazine, and through her company with partner Stephanie Major August/May Sustainable Styling. They offer a variety of personal and commercial styling services with a focus on sourcing from sustainable labels.

EF Magazine, started in 2011, promotes sustainable fashion and beauty that is available, stylish and affordable. The magazine has featured many designers and tackled hot fashion industry issues. You can check out the blog here.

We had a chance to talk to Malorie about EF Magazine and got some advice on how to achieve sustainable style.

1. How can one achieve sustainable style?

Sustainable style means purchasing and wearing clothing and accessories that are environmentally friendly and socially responsible. To achieve this, you can shop second-hand/vintage, buy from eco-fashion labels or make a conscious effort to buy less, donate instead of throw out, and invest in high-quality pieces that will last.

2. What are the biggest excuses for not being able to dress in a sustainable and ethical way?

Time, money and indifference.

3. Which designers have you profiled?

We’ve profiled Canadian eco-fashion and accessories designers such as Nixxi, Nicole Bridger, Outclass, Young Oak, Viixn, Duffield Design (Ottawa), Bombshell Revival (Ottawa), Preloved and international labels such as Thieves, Coclico, Nadia Tarr and Johanna Riplinger. Some of these designers focus on using recycled materials whereas others use organic or natural ones. Others highlight local manufacturing, fair labour, fair trade, etc. There are many elements to sustainable/ethical fashion and every line approaches it from a different perspective.

4. Where do you see the magazine going?

The magazine has gone through a redesign. We grew quite a team of contributors, but now I’ll be writing more from the first person, writing shorter pieces and focusing on imagery and graphics. I’ve decided to give it the “blog” label since it’s such an efficient vehicle to share information. I’ll be posting not only as a writer, but as a stylist, giving tips and showcasing editorial fashion shoot collaborations.

 

Tonight you can meet Malorie and learn about sustainable styling and fashion at Loco Eco. Hosted by Ef Magazine and ORESTA organic skin confectionery, the event takes place from 6-9 pm at 137 Beechwood Avenue. You can also engage with Ottawa eco-fashion designer Megan Duffield of Duffield Design and eco-jeweler Maddie Kessel of Migdal Jewelry, sample the latest eco-beauty products, shop, receive a complimentary makeup application and enjoy music by DJ Nadia of Raw Sugar Cafe, food by Kudos Cuisine, drinks by Hoity Toity Cellars. This event, for Apt613’s support local month is free!