Skip To Content
The Music.Art.Ppl. team. Photo: Music.Art.Ppl.

Interview: Music.Art.Ppl. launch a new label

By Sonya Gankina on September 16, 2020

Undoubtedly, Ottawa has a vibrant music and arts scene, with something for everyone in our little big city. But the question of accessibility arises – how can we explore local musicians and artists? And how can they come together to create and collaborate?

Also, we know to support local with coffee shops and restaurants, but what about supporting local musicians and artists? All of these questions can be answered by Music.Art.Ppl. – a creative collective that fosters a safe environment for artists to work together, curates a unique visual and musical experience, and highlights the best artists Ottawa has to offer.

Today, we are celebrating the launch of a new label by Music.Art.Ppl! According to the collective, it’s “an arts label for and by the local community” with the purpose of showcasing diverse music and poetry pieces from creators. We interviewed Peter (@pithraa), co-creator of Music.Art.Ppl. and a DJ-producer, about the new label and what’s to come.

Apt613: Tell us a little bit about the new label! What is it all about?

The new Music.Art.Ppl label was inspired by us wanting to have a home for our personal productions, which then grew into a bigger vision to empower Canadian artists. Over four years, we’ve established Music.Art.Ppl as a creative hub and this is an opportunity to do that outside of the event curation space.

Apt613: What inspired you to create the label this year? How did the pandemic affect the launch?

Starting a label has long been a part of our strategic plan, but with our organization growing as an events company, we were focusing on that part of our collective first. With the pandemic putting a halt on all our events, it gave us the opportunity to take a step back and reassess how we should pivot during these times.

Apt613: Any secret releases or collabs you can let us in on?

Yes, definitely! During the quarantine, we connected with a Toronto R&B artist by the name of JSP. We fell in love with his track and the strong mental health message behind it and we’re excited to announce that we’ll be releasing a remix of it. Artists who made the remix are Tmorr, JFUN & Pithra. It will be available on all streaming and purchasing platforms on October 7. You can pre-save it on Spotify here.

Also we’re putting the focus on releasing poetry, as it’s a powerful, creative art form. The label’s efforts will be focused on releasing impactful art, whether it be a diverse range of music or poetry.
Our first poetry release is Sarah Crookall and her poem Dennis, Raven. It will be available on all streaming and purchasing platforms on September 23. You can pre-save it on Spotify here.

Last but not least, we have a release by a new project called You Everyone Someone. It’s a new techno project by locally loved musician Joseph McDonald. This talented artist has been producing a diverse range of music for 15 years. It will be available on all streaming and purchasing platforms on October 21. You can pre-save it on Spotify here.

Apt613: What is the one thing you want to achieve for the music scene in Ottawa with the label?

During quarantine, it’s been evident that art has a big capacity to heal, which is something that we fully embrace and support at Music.Art.Ppl. We also want to contribute to the growth of Ottawa’s inclusive creative arts community. A focus on empowering artists by giving them access to the right tools and providing team support. Lastly, we’re looking to put together intimate artist retreats to encourage artists’ personal development and community collaboration.

Apt613: What’s the best way to support the label or the collective as a whole?

It’s been a hard time for independent artists and arts organizations of every discipline. Now more than ever, arts organizations need the community’s support. We encourage the public to engage with arts organizations’ content and social media pages. Buy or stream the art and share it with their family and friends. In short, stream it on repeat overnight and get 100 of your friends to do that same (joking but are we really…?).

Apt613: Anything else you’d like to share?

We encourage artists to send us an email or message us on socials if they’d like to discuss working with us. Reach us @musicartppl or send us an email at Thank you Apt613 for caring so much about the Ottawa arts community and providing coverage and support!