A local brewery is flipping the script on Doug Ford’s buck-a-beer plan in the best way we can imagine. A dollar from every sale of Dominion City Brewing Co.’s “Buck-A-Beer” blonde ale will be donated to local settlement causes which aid refugees.
“You can’t buy a decent beer for a dollar,” says DCBC co-owner Josh McJannett. “What you can do is support people fleeing hardship and discrimination in search of a future for their families in Canada.”
His words for the Ontario Premier: “I think that this [buck-a-beer] policy is a little out of step with where people are and where people want to go.”
While Ford’s Progressive Conservative government has said they will offer incentives in the form of a “buck-a-beer challenge” to Ontario’s 200+ breweries, it’s yet to be seen if any of Ottawa’s 36 craft breweries will make an earnest attempt. Here’s to hoping more will adopt something like DCBC’s snappy approach.
“If the government really wants to help society… there are better items to choose from.” —Paul Meek, Kichesippi Beer Co.
In an interview with CTV Ottawa, Paul Meek, the owner of Kichesippi Beer Co., said “I don’t think there’s going to be a lot of breweries participating in this. I think it’s a bad idea.”
In the CTV clip, Meek goes on to say: “If the government really wants to help society… by putting lower minimum prices… on other things that are more important, to people that could use a helping hand, there are better items to choose from.”
“I don’t know if we could actually sell canned water for a dollar, so we definitely couldn’t sell premium craft beer.” –Rob McIsaac, Beyond the Pale
Beyond The Pale Brewing Company co-owner Rob McIsaac told CBC, “We’d be selling every beer at a loss. I don’t know if we could actually sell canned water for a dollar, so we definitely couldn’t sell premium craft beer.”
“There’s a difference between price and value. Our customers get that.” –Josh McJannett, Dominion City
Adds McJannett: “Honestly, my biggest point about all of it is that beer has value. There’s a difference between price and value. Our customers get that. That’s why they drive to the back of an industrial park to visit our bottle shop.”
Cans of “Buck-A-Beer” blonde ale will be available online and at Dominion City Brewing Co. (5510 Canotek Rd) on August 30, 2018. Visit refugee613.ca to donate to settlement services in Ottawa.