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Screenshot from the Social Media Marketing Workshop. Photo: DARC.

DARC: Lessons learned from the Social Media Marketing for Media Artists workshop

By Maryam Sayid and Digital Arts Resource Centre on October 13, 2020

For almost 40 years, you have known us as SAW Video Co-op, SAW Video Media Arts Centre, or just SAW Video. You got us mixed up with SAW Gallery, you stopped wondering what “SAW” actually stands for. And if you were not privy to what we actually do, you have mistaken us for a video rental store. You have.

Coming out of hiding from our end-of-dark-corridor basement location into bright open space for all the world to see, we think it is time to let the world know what we do: We are now known as Ottawa’s Digital Arts Resource Centre, or DARC.

We remain a non-profit, charitable, artist-run space of joyful creativity, inspiration, and collaboration. We will continue to foster the growth and development of artists through access to equipment, training, mentorship, and programming, support a diverse community of media artists empowered by technology, programming and the exchange of ideas.

Social Media Marketing for Media Artists was a free, live workshop that was recorded as part of a series of free digital workshops DARC is offering the community during COVID-19. Our goal is to make independent artists and creators understand that there are digital marketing strategies they can run on their own to promote their work.

The emergence of Web 2.0 has brought on an influx of digital creators, fierce competition, and ever-evolving algorithms that make it harder to stand out from the crowd. We hope that with this workshop, independent creators will be able to compete online with large platforms and develop strategically built campaigns that will grow their online engagement, especially now that most, if not all, gatherings are being converted into virtual ones.

Fabiola Dieudonné. Photo: DARC.

Rafael Maia. Photo: DARC.

The workshop is designed and administered by industry professionals Fabiola Dieudonné, who has a decade of digital communication experience at several federal agencies, and Rafael Maia, who has done digital strategizing and content creation for TV shows such as “Big Brother,” “The Voice,” and soap operas and series such as “Young Hearts” and “Now Generation.” Together, they have created a curriculum of essential digital strategies to optimize social media use for independent artists. Artists will learn how to create and run campaigns on social media for the promotion of their work. Digital marketing insight allows for artists to reach larger audiences, develop their content for online consumption and overall, optimize their online presence.

DARC has always made it a priority to support artists, especially during the current global pandemic which has created a need for artists to develop their online presence. Given that our current workflows have been transformed for the foreseeable future, we have developed these workshops to currently be easily accessible online here.