Beau’s All Natural Brewing’s famous Oktoberfest is getting ready to celebrate its tenth (!) year. While the weekend-long party is a local twist on a Germanic beer celebration, it has evolved from being a “beer event” to becoming an “event.” Case in point is this year’s musical lineup:
Friday September 21
Saturday September 22
The entertainment won’t slow between shows either with Taggart and Torrens (Jonovision!) co-hosting.
Anyone who has been to a Beau’s Oktoberfest (and to date, 124,664 of us have) can attest to the great beer selection, but the music has developed into an integral part of the weekend. And it’s a perfect marriage.
For more, let’s check in with Audio Visceral bandmember and co-founder of Beau’s, Steve Beauchesne: “I’ve always felt that indie music and craft beer share many similarities, and there really aren’t many other industries where you can think of your customers as fans,” says Beauchesne. “Interestingly, both indie music and craft beer share the formation of “scenes.” Some scenes can share similarities with others, and some of them are entirely unique to the area.
For instance, Portland, San Diego, and now I would argue Ottawa, all have beer scenes that are noticeably different from others – kind of like how the Seattle music scene is known for grunge. Fans of craft beer and indie music rely heavily on word of mouth instead of advertising to decide who has real credibility, and in both industries the scenes support themselves: breweries help breweries and bands help bands.”
Local beer and indie music – hard to not be fans of that pairing.
The lineups over the years have continued to impress. Delivering this year-after-year success is Josh Gottlieb, the mastermind coordinating all the moving parts. “We tend to book artists further ahead these days,” says Gottlieb. “Things have also changed in that I now get hundreds of artist submissions every year. In fact, as soon as Oktoberfest is over, I start getting submissions for the next year’s edition. I also have to applaud our ability as a team to identify upcoming Canadian talent, and we’re always trying to stay on top of what’s going on in the Canadian music scene.”
It really is a celebration of Canadian music, which has featured the likes of John K Samson, Hannah Georges, The Strumbellas, 54-40, Kathleen Edwards, Alvvays, K-OS and so many more great Canadian acts. In fact, it’s featured 118 Canadian acts over the decade.
#BeausOktoberfest tickets are on sale now at the link in bio! September 21 + September 22, 2018 — Held in #VankleekHill, Ontario, Beau's Oktoberfest features all-Canadian live music on two stages, 15 Beau's beers and more than 50 guest taps, delicious cuisine from 28 top notch local restaurants, activities, and so much more! — Beau's Oktoberfest was named "Ontario Culinary Tourism Event of the Year" in 2016 by the Ontario Tourism Awards of Excellence (@ontarioculinary). — Beau's Oktoberfest doesn't just cater to the big kids (this means you, grown-ups). The little ones will love our #Kinderfest, a non-licensed family area chock full of awesome activities and entertainment. — #BeausOktoberfest10 #OntarioTourism #OntarioCraftBeer #OntarioFestivals
But they aren’t just Canadian acts: they are also top-quality talent. Consider the fact that past performers have racked up 21 Grammy nominations, 3 Grammy wins, 23 Juno award nominations and 9 Juno awards wins. For a fun comparison, Beau’s Brewery has won over 120 awards, including some recent hardware at the Canadian Brewing Awards held in Halifax this past May.
Even Oktoberfest itself has been awarded. “It’s worth noting that Oktoberfest has received recognition in ways that don’t pertain to beer,” notes Gottlieb. “For instance, this year we were nominated by the Live Music Industry Awards for Green Operations Festival of the Year, and in 2016 we won the Ontario Culinary Tourism Event of the Year.”
But it’s not all about the glory, though there all lots of opportunities for glory with feats of strength and Hidden Harvest’s Midway running throughout the weekend. It’s also about charity. Beau’s Oktoberfest is a fundraising event that has, to date, injected $616,889 back into the local community. In fact, part of Plaskett’s pay from his 2014 performance went back to charity. How good is he?!
So be like Joel: take in good music, support local charity, and drink amazing beer. See you at the tenth Beau’s Oktoberfest.