Be inspired. Be creative. Be613.
It’s clear we’re big fans of speaker series thanks to the endless supply of interesting, inspiring and amazing people in our community we want to hear from and we can do it almost any time of day.
Sometimes all it takes to get the creative juices flowing is hearing from someone who is so passionate about what they do that you leave feeling inspired and ready to tackle whatever comes your way. But what if there’s nothing to tackle?
Imagine if after hearing from a panel of speakers you’re given the opportunity to immediately put that inspiration and knowledge into practice, say like solving a real problem for a real local non-profit?
Simply unheard of.
The theme: Experiential marketing. After a record year here in Ottawa celebrating the big 150, there’s no better time to discuss the effectiveness of these highly engaging campaigns.
The evening will be divided into three parts.
First, you’ll hear how these marketing practices are being implemented real time from a panel of local creatives:
- Jordan Bamforth, Beau’s Creative Director, will speak to their award winning package design and their undeniably successful Oktoberfest
- Remco Vomer, Managing Director of Artengine, will delve into creative technology and the forms it takes, such as art exhibits and festivals
- Lynda Franc, Director of Development at Operation Come Home, will speak to harnessing experiential marketing to raise awareness for a cause like youth homelessness
Part two is where you get to be experiential. Once you’re equipped with the know how (and that tingly feeling of inspiration), it’s time to put it into practice. A local non-profit, Big Brothers Big Sisters Ottawa, will present a real life marketing problem they are having and attendees will be broken up into groups to brainstorm a solution. Talk about using your new found powers for good.
Last but not least, a networking reception will cap off the evening so you can get to know your teammates a little better. Onsite food and beverage will be available for purchase.
If you haven’t got your fill of civic engagement, a portion of the proceeds from all tickets sales will be donated to three local non-profit partners: Big Brothers Big Sisters Ottawa, Operation Come Home, and the Ottawa Skateboard Community Association. Beau’s will be on site pouring pints with 100% of their beer sales going directly to the non-profit partners and Top Shelf Distillers will be donating 50% of their cocktails sales. Snacks will be available through Operation Come Home’s enterprise, Foodworks.
Want to Be in the know? Get your tickets for BeEngaging, taking place Friday, June 22nd at Birling. Event starts at 6:30pm. Tickets are $25 and will not be sold at the door.