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Algonquin College Public Relations Agency named Future Leaders at the 2nd Ottawa Social Impact Awards

By Andrew Monro on April 4, 2018

Andrew Monro is Apt613’s correspondent at Impact Hub Ottawa, writing about the many innovators that call Hub home. Hub is a co-working space at 123 Slater Street for projects with a positive local and global impact.

Impact Hub Ottawa and the City of Ottawa have announced the winners of this year’s Ottawa Social Impact Awards. The Awards are a celebration of community leaders who are making Ottawa a more inclusive, safe, resilient and sustainable city. This year was no exception: 42 Ottawa-based community initiatives, student-led projects, and social enterprises were nominated this year, over 22,000 people voted on who they felt were the most deserving, and three judges decided the winners in three categories: Social Enterprise, Community Initiative, and Future Leaders.

The Algonquin College Public Relations Agency (ACPR), winners in the Future Leaders category, are a student-run organization that has a long history of serving the Ottawa community. ACPR has been a fundraising engine for local Ottawa charities for the last 32 years. Each year, new students to the Public Relations Program at the College are given the opportunity to pitch charities to their classmates. Students then plan and execute a fundraising campaign with the selected charities to raise money for the organizations. This is designed to provide students a meaningful sense of community involvement and real-life experience in both running a campaign and having a significant impact on the community. Over the last three decades, ACPR has raised over $300,000.

This year, ACPR chose to work with organization working on some of the most pressing issues affecting Canadians through the Fearless Together campaign with the Sexual Assault Support Centre of Ottawa and the Band Together campaign with Wabano House. All together, they raised $25,000 for the charities. This year’s upcoming campaign will be with Best Buddies Canada, an international charity that provides an opportunity for people living with an intellectual or developmental disability (IDD) and builds mutually beneficial friendships.

“As a community we can do great things together,” says Taylan McRae-Yu, a graduating student of the Public Relations Program and the one who nominated this year’s ACPR class.

Taylan expressed gratitude for all the support the students and the program have received: “We’d like to thank all of the current students, alumni, family and friends who continue to make each year a success. We would also like to recognize the organizations who we have worked with throughout the pitch process who have made a massive impact on all ACPR students. We would also like to thank all generous donations and support from the Ottawa community.”

ACPR looks forward to more successful campaigns now and in the future. Their campaign with Best Buddies Canada will be announced this spring. They are always open to building new connections with community organizations who are interested in engaging the students’ expertise in professional communications. They have an invested interest in having a direct impact on the community while creating future professional networking opportunities and gaining real life experience in the fields of Public Relations and Communications.