With Ottawa hosting the 2017 JUNOs, our fair city can expect to play host to some out of town guests. Notably, musical talents like the Strumbellas, Scenic Route to Alaska, Repartee and many more. We will also be hosting Toronto’s Steam Whistle Brewing.
While it may, initially, seem odd for a non-Ottawa brewery to be sponsoring this #Ottawa2017 event, Steam Whistle has a long history supporting independent Canadian music. Their indie music concert series, UNSIGNED, which began in Toronto before going country-wide, has featured over 100 artists – including Ottawa band The Balconies. The concert series also raised over $75,000 for charities such as Artists Health Alliance, Music Ontario, and Music BC. They even worked with Raina Douris before she was the CBC Radio 2 morning host. Steam Whistle has some solid music cred.
“It was a natural progression for Steam Whistle, itself expanding beyond its home-province to begin sponsoring music on a national scale,” says Sybil Taylor, Communications Director, “For the last three years, Steam Whistle Brewing has been a fitting beer sponsor for the JUNO Awards, proudly supporting Canadian music.”
Beyond supplementing bands’ beer quotas (and riders?) and providing promotional support for Canadian music, finding their pilsner at Ottawa music venues is common. As an official JUNO sponsor, you can find their green-clad wares at all JUNO Fest concerts, including Irene’s Pub, House of Targ, The Brass Monkey and more: Even the events held in churches will have beer! The full list of JUNOfest concerts is here.
Not to take away from all the great work 613 breweries are doing here in Ottawa, but a tip of the green bottle to the support Steam Whistle continues to show to Canadian music. Canadian beer and Canadian music is a tough pairing to top.