If you happened to be out and about in Wellington West a couple of weeks back, you may have noted the lengthy line up of people excitedly awaiting a chance to get their hands on one of Little Jo Berry’s Ottawa-renowned vegan pop tarts.
The vegan cafe and eatery, spearheaded by lady boss Josephine Masterson, opened last spring and has quickly gained traction as one of Ottawa’s favourite spots.
Little Jo Berry’s has always been about great coffee, delicious treats, and—most important. Since day one, Josephine has been humbled by the love and support she has received. “It’s incredible” reflects Masterson, on the friendships they’ve made since the shop opened, “it’s only been a year and we feel like we are already being welcomed into so many families…We are also really excited we have been able to work with so many other shops and small businesses.”
Memories of opening day at Little Jo Berry’s are dear to Masterson’s heart. “We were spoiled with love and support all day” remarked Jo—and that is something that has remained ongoing. Those who stood in line at their one year anniversary party left them “flooded with flowers and cards and handmade gifts.” They also received the help of their barista friends who showed up and jumped behind the bar to help serve up drinks. Not to mention Oat & Mill, who were there slinging soft serve and raced out to get them pickles (amongst other things) when they ran out. Or Kitty Kate Confections, who was there baking cakes and icing treats.
It has been a year of exciting times for Josephine and the Little Jo Berry’s gang and year number two holds the promise of plenty more. Jo just returned from a trip to Montreal, where she visited a handful of shops she had never been to, and she has returned with new inspiration. They’ve recently hired on two new bakers and are looking forward to creating tasty new treats. More good news is that Little Jo Berry’s has partnered with Oat & Mill and Mad Faux Cheese so we have some delicious soft serve treats and faux cheesey options to look forward to.
One last piece of good news: if you missed the opportunity to try a deep fried pop tart at their one year anniversary party, don’t worry, they’ll be popping up on the weekends and other special occasions. The Jo Berry community has spoken and pop tarts, in all their many flavours, are here to stay!