Killer web content can help you tell the story of your brand and drive long-lasting results through building a connection with your audience. Whether you are looking for more sales, more signups, or more visitors, telling great stories that provide value for your audience is the key to engagement and loyalty. In this course, you will learn how to develop a voice and tone for your brand, how to identify your target audience, and how to write in a way that engages with them. You will learn how everything you write is an opportunity to delight, educate and engage your audience. This interactive and fun workshop will help discover the balance between art and science that makes for the great content and the best stories.
- Apt613 is making a series about the food and flavours of Ottawa, starting with ramen
- Podcast: Metal band The Dead Centuries
- NAC Presents adds 17 artists mid-way through its biggest season
- Weekend Roundup: Quoi faire ?
- Gig Pick: Pierre Kwenders at the NAC 4th Stage—01.20.18