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Amos the Transparent releases anniversary beer with Big Rig

By Jordan Duff on April 27, 2018

Local band Amos the Transparent is celebrating a decade as a band by releasing a new album: Anniversaries. Ten years as a band is an impressive feat, one that deserves a befitting celebration – like getting their own beer.

The band is teaming up with Big Rig Brewery to release Amos Anniversaries beer.

Amos Anniversaries beer, a clean 5.2% pilsner that will be available at all the bands’ concert venues. Photo provided by Big Rig Brewery.

The band tossed around numerous ideas before settling on a collaboration beer as a best way to celebrate their achievement. They noted that other Canadian bands had successfully done brewery collaborations. Even music personality George Stroumboulopoulos has a Strombo beer, which Amos were able to sample when performing a fantastic cover of Gift Shop for CBC’s the Hip 30 CBC show from New Year’s Day 2017.

Big Rig and Amos are a great fit: both the band and the brewery are big on supporting local and have worked together in the past. “We’ve been fans of the band for a while, and were so happy to have them perform for our first ever Taproom Sessions,” says Brewmaster Lon Ladell. “They are a great group of people to work with and we look forward to celebrating their 10 year anniversary, filled with good music, good times and good beer!”

The beer itself is a clean 5.2% pilsner that will be available at all the bands’ concert venues – making for a full-sensory experience for their fans!

It’s clear that Amos knows their beer. Band practices and writing sessions are typically accompanied by beer, with each member bringing new local brews for their bandmates to try. They easily rhymed off examples of Beyond the Pale, Beau’s, Muskoka and Big Rig (Alpha Bomb was a band fave) as breweries enjoyed by the group. They’re practically a musically inclined beer club.

The secret to their longevity, aside from the beer, is that their shared dedication, striving to keep it fresh and their relationships with each other.

But to endure and succeed in the local indie music scene for 10 years is an accomplishment. Amos jokes that they as they release this latest album, they are seeing bands they started with doing reunion tours. The secret to their longevity, aside from the beer, is that their shared dedication, striving to keep it fresh and their relationships with each other. Singer and guitarist Olenka Bastian credits their friendship as the base for their success. “We still have fun with it, we keep things open and discuss,” adds bassist James Nicol.

The new album will be released May 1 and there will be no shortage of local shows where you can also enjoy their beer:

  • The Ottawa 27 Club – May 12
  • Ottawa Dragonboat Festival – June 21
  • RBC Bluesfest – July 8
  • Neat Café (Burnstown) – August 25

Photo provided by Amos the Transparent. Credit BFlemingPhotography.

But the fun beer and band connections go deeper. The traditional 10th anniversary gift is tin. Amos’ Olenka created the tin flower on their album cover. Not having all the material at hand, she opted to cut up some beer cans.

Craft beer and indie music do have a lot in common and work well together. Both have a fanbase that rejects mainstream and craves a more authentic experience. Ladell agree: “Concept to creation can be challenging at times but, in the end, that’s what makes it awesome! Beer and music go hand in hand. It’s just that simple.” Both are easy and fun to support.

We asked Amos, as industry vets, how to further support Ottawa’s music scene. They noted that the festival here is unrivaled and to support the local acts – arrive early! “Ottawa is a small community. There’s always music out there in Ottawa, walk into any bar and you’ll run into music”